Have you carved your niche?

About a year ago, I decided to go into content development. “Content development? What is that? Why don’t you go and get a proper job?” Those were the just a few of the comments I received. There were some comments that I was indifferent to while some made me feel really bad. Since it was …

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Think outside the box? I’d say break the box!

Something interesting happened over the weekend. I had a chat with a lady who wanted to start a business and we were discussing about the services the business will offer. As she told me about her business, I noticed that the lady’s scope of thinking was limited to the ‘Nigerian market’ and I asked her why. “Well, …

Going the entrepreneur way

"Necessity is the mother of invention", the popular saying goes. This statement accurately describes the phase of life I am in at the moment. I've been pushed to the entrepreneur route. Pushed is actually too mild; I've been forced. You see I always knew that I was going to be an entrepreneur but that was …

A thing or two about the brands I love

I am very fascinated with brands, especially those that have endured for a number of decades. A study of these brands have given me valuable insights into how to build a brand and ensure it lasts. So in no particular order, here are the brands that I love: 1) Heinz. I love everything about Heinz, …